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Free Transit from a CX Lens
Much has been made about the costs and benefits of free transit. Just a sampling of recent articles include: Zero-fare public transit...
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What is Out Of Scope in a Transit CX Program?
When you are developing a Transit CX program, one of the first questions to resolve is the Scope of the effort. To define scope, there...
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Internal Pain Points
When building a CX Program, don't forget to also focus on the experiences of your own employees, because the quality of the service they...
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Where's My Bus?
There's nothing worse than waiting and waiting for a bus. A late bus can make you late to school, work, daycare pickup, or other...
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Love Bursting Your Bubbles
User Experience (UX) and Customer Experience (CX) require humility. User Experience (UX) and Customer Experience (CX) demand that we set...
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It's Not My Job
Enemy #1 to any CX Program is the notion that "It's not my job." Even though job descriptions sometimes say "other duties as assigned,"...
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Mapping Customer Journeys
One way to systematically identify customer pain points is to do what's called Journey Mapping. This involves thinking about every stage...
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CX Listening Posts
Most organizations are flooded with customer feedback, and the challenge is knowing what to do with it all. Maybe you have a steady...
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Straight Talk
Today's consumers have a healthy dose of skepticism. They look warily at claims made by private and public institutions. They question...
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CX And the Budget Process
You can maximize the effectiveness of your Customer Experience (CX) program by linking CX with your organization's annual budget process....
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Ride Without Fear
Even though violent crime on transit is fairly low, many transit riders across the country are worried about their personal safety when...
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Time Competitiveness
When someone goes to Google Maps to figure out how to get from A to B, they can see how long it would take to drive or to take transit....
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CX Across America (written by Aaron Weinstein for Mass Transit magazine)
As with many other industries, Customer Experience (CX) programs are taking transit by storm. All across America, transit agencies are...
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Cleanliness
It's not unusual for Cleanliness to pop up as a top pain point for transit riders. Cleanliness is an important aspect of the customer...
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Being a Change Agent can be a Lonely Journey
To improve experiences for transit customers often requires that transit agencies undergo change. Previous assumptions and practices may...
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Where is CX On Your Org Chart?
Where should Customer Experience (CX) reside in your organization? The answer is: it depends.... Ideally, if the CEO or President of your...
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CX Surveys
Statistically-sound customer surveys should be the cornerstone of any CX program. The main objectives are: To identify the top pain...
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Surprise and Delight
Once you achieve service that is reliable, safe, on-time, clean, and user-friendly, you have the opportunity to go the extra mile to WOW...
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Transit CX Building Blocks
A systematic, agency-wide approach is needed to create an effective customer experience program. Here is a quick overview of key building...
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Cultural Transformation
A CX Plan cannot script customer-centric behaviors for every scenario. The situations are simply too numerous. As such, CX needs to...
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